Do Open Houses Actually Work?

by Sundaybell on December 24, 2010


Home for Sale

How effective are Open Houses

First of all, regarding the issue of holding open houses when selling a home, it’s important to understand that there are actually 2 types of open houses: one for real estate agents and brokers and another for the general public.

Open Houses For Real Estate Agents

A broker’s open house is when the listing real estate agent or broker introduces the property to other local agents and real estate brokers in the area. It’s like the ripple effect you get when you throw a stone into a pond – it’s about getting the word out to the local real estate community to come and take a look at a house, which might be the perfect fit for one of their clients.

Open Houses For The General Public

Then there are the open houses held for the general public. These are typically held on Sundays for about 3-5 hours. There are no invitations, no viewings by appointment. Signs are put out on the streets directing people to the open house. Unless it’s a “for sale by owner” property, the home owners are usually away while their agent handles the traffic. The question is: how effective is this method in selling houses?

Opinion seems to be pretty clearly divided on this point with many real estate agents claiming open houses don’t work while others say they do! David Slavin, a real estate agent based in Katy, Texas, writes in his blog: “Why would you want to make your house sparkle and get kicked out? So your nosey neighbors or bored Sunday drivers have something to do? This method of home sales is non-productive and a waste of time and money… Your Time and Money! If your home stays on the market longer than it should, you’re losing money and every monthly payment you make is gone forever.”

However, there is another point of view. Elizabeth Weintraub, a broker associate with Lyon Real Estate in Sacremento, California, says: “The successful real estate agents I know report that at least 20% of their sales, or one in five homes, sell through an open house.”

Clearly there are strong feelings about open houses and whether it’s worth the hassle to go through one. Let us know what you think: open houses – do they help sell a house or not?

Tips On How To Hold An Open House


{ 6 comments… read them below or add one }

katie January 16, 2011 at 4:24 pm

sign me up

Reply

Sundaybell January 18, 2011 at 6:37 pm

Hi Katie,

I would love to do so, but you will have to wait a couple of weeks until we are fully launched. As you know, the real estate business is very regulated and we are just finalizing some details.
Come back in a few weeks and use our real estate resource to your advantage, as either a customer or real estate professional.
We look forward to seeing you again,
Sundaybell

Reply

Flockycyloals January 24, 2011 at 11:14 am

I love http://www.sundaybell.com! Here I always find a lot of helpful information for myself. Thanks you for your work.
Best regards

Reply

Sundaybell January 26, 2011 at 9:09 pm

Thanks. It’s our please to provide you with information regarding the real estate business and expectations that are our there.
Our service it geared towards the general public who may be looking to buy and/or sell a property…even lease or rent.
We hope you come back often and look forward to more feedback with regards to your needs in the real estate industry.

Reply

Anonymous February 15, 2011 at 3:31 pm

thnx bro

Reply

Sundaybell March 3, 2011 at 8:54 pm

Our pleasure. Did you find out what you were looking for with regards to open houses?

Reply

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